Panino and Coffee Brand Identity

Introducing Panino & Coffee to Berlin’s vibrant streets was a journey of blending all new with familiarity, immersing deeply in the city’s pulse and culture to craft packaging that seamlessly resonates with local life.

A panini is a delightful Italian-inspired sandwich, perfect for a quick and satisfying meal on the go. Each packaging is designed with a unique aesthetic and copy, tailored to the specific product and its target audience.

Our packaging encapsulates Berlin as lively, spirited, and always in motion, inviting you to “Stop, panino, and go!” with big bites, crispy textures, and a perfect blend of coffee.

Designed for busy lifestyles, our packaging prioritizes grab-and-go functionality while ensuring eye-catching design from any distance. Targeting students, professionals, and the socially active, our design integrates local hues, dynamic illustrations, and bold strokes. We chose a color palette reminiscent of the German flag, embodying Panino & Coffee’s values of movement, wellness, and eco-consciousness, making it an irresistible choice for busy Berliners.

Inspired by Berlin’s walls and party scene, each design element mirrors the city’s vibrant energy with soft, sweeping outlines that capture the brand’s spontaneous spirit. Panino & Coffee’s packaging speaks the language of Berlin’s dynamic streets, reflecting the city’s infectious movement and youthful spirit in every detail, from graffiti-laden corners to cultural hubs.

Because it’s Panino & Coffee, and who’s got the time to settle for anything less?