Sebezhka

Ice cream packaging development

The mass market segment of ice cream has long been dominated by industry leaders, and new brands strive to occupy narrower niches and find their audience. The new brand “Sebezhka” is aimed at children aged 7-15. To meet the expectations of the younger generation, the brand must resonate well with the culture and media landscape of modern children. Thus, we created a bright and minimalist design based on cute monster characters.

Sharing on special occasions

Children are always inspired by cartoon characters. While in the past it was “Cheburashka’s Adventures” and “Just You Wait!”, today it’s “Monsiki” and “Winx Club.” Immersing ourselves in the world of children’s animation, we created a team of monsters — the Sebezhki, who don’t want to share their treat with others. It’s so delicious that being a little greedy isn’t shameful. But how about sharing? Only if it’s really, really necessary.