ICU

Бангкок, Таиланд

Branding of decorative coatings
Metoplax is a brand of decorative liquid metal coatings. Attention! Not based on liquid metal, but made from it. During decoration, the product is covered with a thin layer of metal and begins to resemble iron, gold, zinc, etc. There is a whole line of textures. When developing the brand identity and packaging, it was important to maintain Metoplax’s open approach to business and highlight the decorative aspect of the brand.

Balance of rules and creativity
The key audience of the product is decorators. When developing the brand image, we abandoned the industrial history and focused on elegant fonts, subtle patterns and a black and white color scheme. The corporate identity is made using cardboard with a metallic sheen, as the main translator of the company’s activities. The pattern is based on a logo, which in an enlarged form clearly shows the polymerization process, i.e. “metalization” of the coating.