Sokos Single Variety Wine Family

BRIEF

Sokos is an established winery from Greece, and wished to revamp its well-established single-variety wine series: Moschofilero, Savatiano, Malagousia, Assyrtiko, Sauvignon Blanc. These everyday wines face the challenge of balancing tradition with modern appeal, targeting audiences that values both authenticity and freshness. The key driver was to stand out in a saturated market shelf.

TARGET GROUP

Modern, younger wine lovers who seek full-scale experiences in their everyday wine choices and deeply appreciate affordability (as it is a gateway to everyday pleasure) reflecting also their contemporary lifestyle.

CREATIVE CONCEPT

Each wine variety has its own character that reflects its distinct nature and the rich tradition of Greek viticulture. At the same time, we had to make sure that the all the variants worked well together as a family. The everyday, joyful and uplifting character of the wines had to be reflected sufficiently.

DESIGN APPROACH

Our design language is crafted to be visually striking, culturally resonant and shelf-dominant. The central motif on each label is based on the abstract shape of a bird, defined by a different combination of shapes and colours every time, is based on minimal design and maintains a sense of consistency, elegance and sophistication. The color palette is carefully chosen to reflect the vibrant yet subtle hues associated with each wine variety, enhancing their visual appeal and sense of identity. This design choice ensures brand consistency but also makes each bottle easily recognizable and memorable.

Client: Sokos Wines

Copy: Konstantinos Kontinos

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