Jade Briana Beauty: Packaging that Protects + Making an Impact

In the skincare industry, standing out is as much about the quality of the product as its presentation. Jade Briana Beauty, founded by Jade Goodloe, a female veteran and doctorate-holding nurse practitioner with a private psychiatry practice specializing in mood and anxiety disorders for adults, especially veterans, understands this better than most. “The demands of military service put my skin through the motions,” Jade recalls. Frustrated with the harsh chemicals in conventional products, she leveraged her medical expertise to research clean, evidence-based active ingredients combined with natural remedies passed down to her. This exploration blossomed in her kitchen, where she began crafting her skincare solutions.

In an industry dominated by cult favorites and ever-changing social media trends, Jade found her niche by being authentic. “Skincare is a saturated industry,” she acknowledges. Yet, Jade Briana Beauty’s distinction lies in its founder’s unique approach—not as a celebrity or influencer with millions of followers but as a professional deeply rooted in dermatological science and genuine concern for skin health. “I’m not trying to sell my customers on the latest trends but rather quality products that have been extensively researched for their efficacy to help individuals reach their skin care goals,” she asserts. “The whole point is to help people feel good about themselves all while authenticating the relationship between a brand and the customer.” Her journey into the skincare industry led her to create a brand that blends the forces of nature with scientific rigor.

As Jade delved into marketing strategies, she faced a critical challenge—how to make her brand, especially her flagship facial oil, stand out online and on shelves. The answer was not just in the product itself but in its packaging. Her commitment to integrity and quality is mirrored in every aspect of Jade Briana Beauty, from product formulation to packaging. Collaborating with The Paper Tube Co. was a strategic choice that aligned with Jade’s vision of standing out in a crowded marketplace. “I wanted something nontraditional and luxurious that offered the highest protection for my glass bottles, but most importantly, I wanted something sustainable and responsible that could be recycled or repurposed,” Jade explains.

Our collaboration with Jade began with a thorough briefing process to learn more about her vision for the final product and the customer’s unboxing experience. Her passion for the ornateness and grandeur of the Baroque Era inspired the branding and design of the packaging. “I chose a lion as the logo for its symbolism of strength and courage,” she reflects. “It serves as a meaningful symbol of all the things that I have overcome, as a reminder that I have the strength to keep going and to never give up.” It was clear that the packaging needed to be as impactful as the product inside. “Ricardo and the team were incredibly helpful in bringing my vision to life and perfecting every detail,” Jade remarks about the experience. The result was a stunning package that not only protected the product but also made a bold statement online, as well as on retail shelves and the vanities of its consumers. For Jade, the new paper tubes did more than just encase the product; they elevated the entire brand. “I like that it is as durable as it is beautiful,” Jade shares. “It protects with the highest level of security ensuring that my products will reach customers in perfect condition.”

Jade’s aspirations for her brand are as clear as her dedication to her customers. With plans to expand her range of skincare essentials and dreams of reaching an international audience, Jade Briana Beauty’s founder is on a trajectory of growth and impact. For us, Jade’s story is a powerful reminder of our commitment to creating packaging that tells a story, protects the product, and resonates with the brand’s identity and values.