Packaging for Classic Indie-Soda

The market today is overrun with varieties of colas, orange sodas, and premium mixers (very much like our favourite Aruba Mixers & Mocktails, for which we designed the packaging for Adhar Beverages). However, sometimes, your need for refreshment needs something old… something familiar.

That’s When Old Becomes the New New

When the 3Sisters team decided to revive the love for Indian soda flavours and open it to the world, we collaborated to bring yet another product to life.

The job was to create a rustic design for something traditionally sold by gola & chuski waley bhaiyas & made by enterprising Indian mothers, now being brewed with premium ingredients for global consumption.

The Indie-Soda was started with 2 nostalgic flavours – Jeera Masala & Kala Khatta. The identity of the Classic Indie Soda leans on patterns & illustrations of classic characters taken from across the ages, from Postman Chacha & Adarsh Balika to the mirthful duo of the Raja-Rani. It’s a true time machine for anyone born before the 21st century and transports you back to the bylanes of your old town, or the farms in which childhood memories were formed.

And of course, in a functional sense, the design ticks the boxes that products slated for Retail must contend with –

1. Strong Visual Appeal – increases chances of a customer picking it against the competitors from a busy shelf.
2. Clear & Bold Information – The last thing your packaging should do is make the customer put in too much effort to understand it. 3Sisters Classic Indie-Soda wears all the information quite literally on its sleeve.
3. Nostalgic Indian Flavours – Jeera Masala & Kala Khatta

The Classic Indie-Soda is present in major modern trade chains like Reliance Freshpik, Signature Stores, and retail stores across India. And, it’s also available online through their website.

Update – As of 4th August 2024 – 

Thanks to the overwhelming love and demand for the Classic Indie-soda, especially for international locations, we worked with the brand team to develop 2 new flavours – Imli Chaska (based on the tangy Tamarind) and Twisted Shikanji (with a hint of Imli in it). The products are now available in retail stores, and online.

3Sisters Classic Indie-Soda. Try it today and be transported back in time. 🙂

Note: We also handle the complete marketing activities for the 3Sisters Indie-soda brand, including its campaigns across digital & offline platforms, social media, and D2C marketing.