450 North Distilling Co.

450 North Spirits Co, Brand Identity & Package Design by Neltner Small Batch.

A rich legacy engulfs the Simmons family farm in Columbus, Indiana. Since the mid-1800s the family has plowed the fields, planted the crops, toiled its path through history and eventually, buried in its soil. The 450 North Spirits brand was crafted by Neltner Small Batch to embrace the spirit and legends that grow throughout generations.

450 is emblazoned like a coat of arms on its label. A handtouched typeface emits strength and individuality in its woven details. Carefully devised details are expertly constructed throughout the packaging to portray a full brand story and amplified with beautifully illustrated bourbon barrels, vine-entangled animal skulls, skeletons and a sickle. The warmth of copper mimics the patina of hard work and purpose that has been a proud family anthem for over a century and a half. Earth tones of olive, gold, and rust round out the color palette. “Aged in Darkness” a tagline penned by Neltner Small Batch, honors the the depth and richness of the spirits that thrive and emerge from the dark.

Neltner Small Batch is an award winning design studio located in the rolling hills of northern Kentucky just south of the Ohio River specializing in branding for the beer, spirits and music industries. www.neltnersmallbatch.com