ARMIN – Armagnac

Launched in 2018, Armin Armagnac wants to introduce Armagnac to the entire world.

They asked us to rethink their brand identity, packaging, and tone.

To better tell the story of the uniqueness and history of this spirit, produced in a region that is tiny compared to Cognac: Gascony.

We started from a blank slate with one idea: what would we do to make this bottle last an eternity? How can we create a bottle that, like Armagnac, won’t go out of style in 5 years?

A new mold with their factory, new labels to identify the range, a redesigned logo, posters, and tone, all centered around a new brand platform: The Free Armagnac. Because Armagnac is the oldest French spirit, but there are a thousand ways to drink it.