Ammas Masala’s Package Identity

“Product package is more than just a design; it’s about connecting with customers through compelling storytelling and Innovative design.”

Let’s dive into Ammas Masala’s product packaging journey.

About:

Amma’s Secret to Delicious Curries:

• Experience the authentic taste of South India with Ammas Masala, a revered brand from Madurai, Tamil Nadu.
• Our multipurpose masala is crafted with love, blending tradition and taste to bring the warmth of a mother’s cooking to modern life.
• Use Ammas Masala for any curry and discover the rich flavors of South India. It’s authentic, delicious, and traditionally made.

Problems to solve:

• Ammas Masala’s packaging fails to convey its modern and vibrant identity.
• The outdated design limits Ammas Masala’s market expansion potential.
• Ammas Masala lacks distinctiveness in a crowded market.

Design Journey:

• Inspired by tradition, driven by innovation.
• Ammas Masala’s founder’s vision was to share her mother’s beloved masala recipe with the next generation.
• This timeless blend, passed down through family traditions, is now reimagined for the modern era.
• Incorporated her mother’s likeness into our heartwarming logo.
• Crafted modern, vibrant packaging that blends tradition with contemporary style.

Ammas Masala’s new look:

• Honoring family tradition
• The new design brings nostalgia
• Appeals to the next generation of cooks