Story of Iynthinai’s Logo and Packaging Design

From Hills to Homes: Unpacking Iyndhinai’s Vibrant Story

Iyndhinai brings organic products from the hills of Burgur, to your home, embodying its motto: ‘Village to Veedu’ (house).

About:

• Organic products sourced from Burgur community people
• Harvested in the hills of Anthiyur, Erode district, Tamilnadu
• Store located in Anthiyur, connecting consumers to local goodness

Previous Challenge: Iyndhinai’s outdated packaging failed to showcase its vibrant identity, hindering business growth.

Inspiration: Our design team drew inspiration from the Burgur community’s harmony with nature. The founder’s vision was to empower tribal people by promoting their organic products.

Logo Story: The logo features an elephant and Bargur cow, symbolizing:

1. Elephant: Founder’s love
2. Bargur Cow: Local connection and community

Distinctive Element: The betel leaf, iconic to Anthiyur, subtly integrates into the logo, dotting the letter “I.”

Typography: The typography reflects the rugged beauty of Burgur’s hills and rocks, capturing the region’s authenticity. Packaging Design: Nature-inspired icons highlight:

• Hills and forests: Sourcing
• Community: People behind products
• Organic: Chemical-free ingredients

Iyndhinai’s New Look:

• Authentically showcases organic products
• Fuels business growth
• Stands out in the market