Packaging desing for Tango snacks

Packaging design for TANGO Snacks.

Curator’s Insight
The Tango rice snacks packaging showcases an energetic, vibrant design with a focus on bold typography and a playful brand personality. The design prominently features a large product name and flavor variants, such as “Zesty Rice” and “Tangy Rice,” each differentiated by vivid color schemes—red, green, and orange—to create strong shelf presence. The visual elements, such as sliced chili, tomatoes, and garlic, provide an appetizing representation of the flavors. The brand logo itself, with its quirky and slightly tilted typeface, conveys a sense of fun and modernity. Overall, the use of dynamic colors, clear flavor imagery, and cohesive branding ensures that the product appeals to a younger, adventurous audience looking for bold snacking options.