The Boy and The Bear Coffee

milovanovic90

Serbia

The Boy & The Bear – Coffee Roastery

TB & TB (ex Fika Cafe) is dedicated to sourcing premium specialty coffees exclusively from Colombia, a country renowned for its rich diversity and exceptional quality in coffee production. Their commitment stems from a deep-seated belief that Colombia offers some of the most exotic and complex coffee varieties available globally.
Central to sourcing strategy is emphasis on direct relationship coffees, which constitute a significant majority — 70%— of their offerings. This approach underscores direct engagement with coffee growers across Colombia, fostering exclusive partnerships that prioritize transparency, quality, and mutual benefit.

By eschewing third-party intermediaries, TB & TB ensures that each batch of coffee beans is sourced directly from farmers who share our passion for excellence. This direct relationship not only enhances traceability but also empowers growers by providing fair and sustainable compensation for their craftsmanship and dedication.
Through these direct relationships, TB & TB aims to elevate the Colombian coffee experience, delivering to customers a product that embodies the distinctive flavors and character of Colombia’s diverse coffee regions. Dedication to quality and authenticity resonates throughout every step of their supply chain, from farm to cup, ensuring that each sip of TB & TB’s coffee reflects unwavering commitment to excellence.

TB & TB’s bag designs are meticulously curated to reflect commitment to quality and regional diversity within Colombia’s coffee landscape. Packaging is elegantly crafted in black and white with a sophisticated copper foil finish.
The use of black packaging signifies exclusivity and is reserved for most premium coffee selections. This choice not only enhances the perceived value of the product but also underscores dedication to offering exceptional coffee experiences.

Conversely, white bags are carefully selected for specific regions across Colombia. This deliberate choice allows to celebrate and highlight the unique flavors and characteristics that each region contributes to TB & TB’s coffee offerings. By using white bags, there was an aim to showcase the diversity of Colombia’s coffee terroir, honoring the distinct profiles that emerge from different microclimates and cultivation practices.

Overall, approach to packaging design ensures that each bag not only preserves the freshness and quality of coffees but also communicates the rich heritage and diversity of Colombian coffee to customers worldwide.

 

milovanovic90

Serbia
Credits:
Logo design: Joe White
Client:
The Boy and The Bear