Mansion House Chambers Redefines Packaging with a French Architectural Legacy
Tilaknagar Industries has a long-standing legacy of using traditional French processes to craft India’s most-loved and iconic Mansion House Brandy. Open Strategy & Design brought this heritage to the forefront for its exclusive edition, Mansion House Chambers. Imagined as a French manor, the packaging becomes a grand structure conveying a sense of history and sophistication.
The carton becomes the mansion that we are synonymous with and the label becomes the door to an inviting world of French elegance. On the label, the intimate signature of ‘Distiller’s Blend’ is rendered in the artful tradition of French script. With Larken font for ‘Chambers’, we mirror the sloping pillars found there. The royal blues, gold, and white palette acknowledges the regal elegance of the country’s aesthetic. Through bas-relief, the quintessential French architectural detail; vines, grapes, and motifs adorn the walls of our carton. Designed as a manor, the base of the carton is printed in met pet, which when laid out flat becomes the facade, and has bas-relief embossed on top for a rich and tactile 3D experience.
Chambers Legacy Edition packaging celebrates French artistry and tradition, giving it its rightful position on every connoisseur’s bar – the top shelf.



