Nattopharma Product: MenaQ7 Norway

MenaQ7® is the most well-documented, commercially available natural vitamin K2, guaranteed for its active ingredients, stability, safety, and clinical validation, with international patents granted and pending.

We have worked with this product for several years to develop branding and marketing strategies, create and register the trademark, build product and company websites, and write publications and articles. Additionally, we provide marketing support and tools to educate both scientists and industry professionals. Our work has not only created the brand but also developed tools for effectively communicating the unique properties and health benefits of the product.

Among these tools are two animations illustrating the mechanisms of action (MOA) of MenaQ7 on bone and cardiovascular health. The MOA animation is a science-based marketing tool designed for companies in the healthcare market. It visualizes complex processes that occur within the human body and explains the interactions of various substances at a cellular level. The MOA animation simplifies medical and biological concepts, making them accessible to a broader audience. It enables the sharing of the latest scientific discoveries—previously available only in specialized journals—with the general public.

The use of visual solutions allows the MOA to demonstrate processes that are otherwise difficult to explain and creates new communication channels. It is understandable to both scientific and medical professionals as well as non-experts, helping to share complex information in a concise format and facilitating communication with various target groups. The MOA can be utilized as both an advertisement and educational material.

Keywords: trademark development, brand strategy, marketing material, science-based educational material, mechanism of action animations.

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