Eminence

Eminence reimagines Pure Leaf as a true luxury tea brand, bridging the gap between its current packaging and its aspirations of sophistication. The original Pure Leaf design falls short, relying on inexpensive materials that fail to resonate with high-end consumers.

Developed as part of a class project to create a cohesive set of three, Eminence introduces three distinct and thoughtfully crafted flavors. These unique blends elevate Pure Leaf’s simple flavor profile, offering exciting pairings that feel both indulgent and refined. With glass bottles and naturally colored paper, the packaging exudes elegance and quality, transforming Pure Leaf into a brand that doesn’t just look luxurious—it truly embodies it.