Nabulsi Shaheen branding

The Story of Nabulsi Shaheen…
The journey began in the city of Nablus, Palestine, where the production of natural olive oil soap became renowned. This legacy was brought to Egypt by Mohamed Shaheen.

To create a new brand identity that honors Nabulsi Shaheen’s history, we embraced the key characteristics of the brand. As a deeply rooted and iconic Egyptian brand, we utilized Persian calligraphy but with a more modern and clear form, making it easy to read while maintaining the essence of the original brand. We also incorporated traditional motifs that narrate the story of olive oil—beginning with its cultivation, harvesting, import, pressing, and its use as a natural ingredient in Nabulsi Shaheen’s soap products.

We also emphasized one of Nabulsi Shaheen’s greatest strengths: the use of 100% natural ingredients in the production of our products. Therefore, it was essential to showcase these natural elements on the product packaging. Upon studying the brand’s target market, we discovered the influence of the Egyptian mother. We aimed to highlight her presence and celebrate her as the iconic figure of Nabulsi Shaheen across various product categories and occasions.