The gin MR. HONEST emphasises that honesty and deceit often go hand in hand, urging caution in assessing people and situations.

The character on the label epitomises the archetype of the ‘ruler’ who seeks power and control. He uses his charm and strategy to achieve his goals, even if it requires deception.

The target audience is professionals and entrepreneurs who recognise the complexity of trust in business and social relationships and appreciate the richness of flavour in alcohol.

MR. HONEST is not just a gin, but a multi-layered experience that offers not only the enjoyment of flavour, but also an exploration of the nature of truth and lies.