GSG | Fructose Series Packaging

Service: Packaging Design
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This product focuses on young consumers and is sold at the checkout counter in addition to regular shelves. In this context, how can creative packaging design help increase sales?

Based on the characteristics of the category and the focus on the crowd, we use a youthful packaging vision and implant a playful tone to enhance the appeal to consumers. The “pixel color block” expression method is used in the product name and icon to further increase the fun of the packaging. At the same time, boldly use high-brightness colors to enhance the terminal jump of the product and further capture the attention of consumers.