Z Planet | Popcorn Series Packaging Design

Project: Z Planet / Popcorn Series Packaging Design
Service: Packaging Design
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“Z Planet” is a young and interesting designer original snack brand. With the concept of “reconstructing delicious life”, it is committed to exploring the lifestyle and food that contemporary young people like.

We think from the perspective of business: For such a new retail brand with a sales scene focusing on online e-commerce, how can we use a unique packaging vision to help the brand quickly establish market awareness and stand out from the homogeneous and competitive snack track?

In this popcorn design, we transfer the product selling points to the main picture and detail page for specific explanation based on the characteristics of online new retail, leaving more space for interesting products and creative expressions. At the same time, we quote flat and interesting character sketches + 1:1 product real shots to highlight the full characteristics of each popcorn grain, guide the visual center of gravity, create a strong appetite atmosphere, and stimulate purchase motivation.

At the same time, considering the actual exposure scenes of the product in the platform through train and information flow push, combined with the taste characteristics, different colors are selected for contrasting colors, so that the packaging is more jumping when displayed online, and quickly attract consumers’ attention. In order to enhance consumers’ awareness of such a cutting-edge brand, we specially reserved a brand display area on the top of the packaging to implant brand mind building.