Bailefen | Low-sugar Black Forest Cake

Project: Bailefen / Low-sugar Black Forest Cake Packaging
Service: Packaging Design
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This is the packaging design completed by the UNKNOWN BRAND for Bailefen’s new product “Black Forest Cake”.
Before designing, we analyzed the product positioning and determined that the product positioning is “healthy baking”. Therefore, the core of this design is to present the selling points through data-based selling points, such as low sugar and the proportion of different ingredients. And through typesetting, the information area and the product display area are better displayed to help consumers intuitively understand the product characteristics.

In order to better attract the attention of end consumers, we use a winding design and combine the color of the product itself for contrasting colors to enhance the shelf jump. At the same time, through the reasonable placement of the spokesperson on the layout, the product endorsement is further enhanced and the consumer’s trust in the product is increased.