Cooking bag｜fried rice series

Project: Cooking Bag / Fried Rice Series Packaging Design
Service: Packaging Design
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In the early stage of design, we thought about how to effectively establish our own product characteristics and differentiation in the market.

Through research, we found that the product is mainly sold in convenience stores, and most similar products in the current convenience store channel lack the expression of appetite, and lack the interpretation of rice and ingredients to match consumer demand, and only provide a basic “meal” from a physical level.

In order to solve this problem, we use professional product photography to restore the shape of the product after heating 1:1, and enlarge the fullness of each grain of rice and ingredients. Through the role of appetite pictures, it triggers consumers’ mental impression of the “delicious” product.

At the same time, we enlarge the label of “Key Technology of Frozen Fried Rice” to further interpret the deliciousness and quality of the product and increase consumers’ perception of product quality. Let consumers quickly identify products in the channel environment and achieve purchase conversion.