Hengweida | Snack Series Packaging

Project: Hengweida / Snack Series Packaging
Service: Packaging Design
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In packaging design, how to enhance consumers’ memory of products by establishing visual unity? In this snack design, we display the core content in the form of labels, and combine the product characteristics to enhance the shelf jumpiness by using contrasting colors. At the same time, the special-shaped bag design is used to differentiate from similar competing products and improve terminal performance. In order to fit the trend of healthy food, we use data-based selling points to convey value and increase product purchase rate.

For emerging brands such as Hengweida, we hope to quickly seize cognition through a highly recognizable packaging system, and help the brand complete sales conversion through cost-effective product pricing. In the early stage of brand creation, we actively adjust the marketing budget, use the “bullet” for the blade, and achieve greater results with less cost.