Jihuo | IP series packaging design

Project: Jihuo | IP Series Packaging Design
Service Provided: Packaging Design

The power of IP (Intellectual Property) lies in amplifying product appeal, enhancing brand image, and building emotional connections with consumers. Well-designed IP packaging can significantly improve a product’s market performance.

For the Jihuo IP series paper packaging, we adopted a 3D-modeled IP-centric design, bringing Jihuo’s original character to life in three dimensions. Through charming, relatable imagery, we created a sense of closeness with consumers.

By integrating IP characters with specific product functions and scenarios, we differentiated each product, using color, gestures, expressions, and atmospheric details to make each package easily recognizable. This clear visual representation of function helps consumers quickly identify product uses, encouraging higher purchase rates.