CodeCafé

In the second half of 2024, CodeCafé took on a crucial mission for its brand: designing the visual identity of its first product line, with coffee beans as the flagship offering.

The packaging was carefully crafted to reflect the brand’s essence, establishing an authentic connection between the world of development and coffee. The design was tailored to attract a geek, innovative, and tech-savvy audience, reinforcing this identity in every detail.

The back of the packaging features brewing instructions presented as code, creating a unique language that directly engages the target audience, strengthening the bond between CodeCafé and its consumers. Beyond its practical function, the packaging was designed to complement modern and tech-driven environments, becoming a decorative element for work desks and creative spaces. This distinctive design encourages consumers to proudly display their coffee, turning it into a natural form of promotion and community belonging.

Each coffee line received a meaningful name, inspired by the brand’s universe:

BIT – a strong and intense coffee.BYTE – a balanced and complete coffee.256 – a seasonal blend, designed to ignite creativity and innovation.

To reinforce the uniqueness of each variation, exclusive letterings and distinct colors were developed for each line.

In addition to the coffee bean packaging, stickers, stamp designs, and a customized version for product shipping via postal services were created, ensuring a fully immersive brand experience.

The CodeCafé visual identity goes far beyond packaging. Its impact extends to other products and platforms, including the website, mugs, and apparel, solidifying itself as a symbol of innovation and creativity.

More than just a coffee brand, CodeCafé positions itself as a label of ideas, a true celebration of geek culture and creativity, where coffee is only the beginning of a much greater revolution.