Lunex (Arcane x Swagtron)

Lunex – T674

Swagtron X Arcane

Hypothetical Student Project | Packaging Design

What is this product about?
This is a premium display packaging designed for Swagtron hoverboards, inspired by the striking aesthetics of Arcane. The packaging aims at creating a visually immersive experience tailored to reflect sharp, striking yet streamlined elements which resonate with both Swagtron’s innovative spirit and Arcane’s unique artistic direction.

Concept & Design Approach
The design direction is rooted in the theme of bold elegance—where futuristic aesthetics meet meticulously curated form. The geometric structure along with strategically placed cuts on the form adds a sense of power, prestige, and exclusivity, making the packaging feel as premium as the hoverboard itself. Inspired by Arcane’s intricate visual storytelling and Swagtron’s tech-driven brand language, the packaging seamlessly fuses form and function.

The materials are carefully selected to support the weight of the 8 kg hoverboard, ensuring durability while maintaining a sleek, high-end finish. The structure is designed to be displayed and stored, elevating the unboxing experience into a moment of anticipation and admiration.

This project illustrates how packaging can go beyond its functional role to become an immersive brand experience, reflecting a high-tech mobility product as a display packaging. By blending cutting-edge aesthetics with structural integrity, this packaging reinforces the luxury, dynamism, and futuristic vision of the Swagtron × Arcane collaboration.

Guided by Dr. Anil Sinha & Prof. Pritesh Bhatia

Designed by:

Graphic Design: Aishani Karmakar & Sneha Manna

Product Design: Navya Jain & Sania Parab