OSS – Retro Gaming Reimagined Through Packaging

Old School Station (OSS) is a retro-gaming brand designed for those who grew up playing classics but now want a hassle-free plug-and-play experience. While the product was strong, OSS struggled with a lack of brand trust, outdated visuals, and generic packaging that failed to capture the excitement of retro gaming.

The goal of this rebranding was to make packaging an extension of the gaming experience itself: bold, nostalgic, and collectible-worthy.

The new design, inspired by arcade aesthetics, features a vibrant mix of blues, reds, and yellow. Each box now includes game previews, bold typography, and stickers, making unboxing feel like a moment.

This transformation established OSS as a standout brand in the retro gaming market, proving that good packaging is more than just a box; it’s an experience.

This was a team project with the agency Mellow Designs.