Oat Bites for kids

“Oat Bites” for Kids are developed with both wellbeing and sustainability at their core. Made from upcycled spent brewers’ grain, they support digestive health while helping to reduce food waste. The packaging communicates this dual benefit through thoughtful illustration: a recycling symbol within the brain to evoke environmental awareness, and a playful depiction of the stomach to highlight gut health. Side panels reinforce these themes with supporting messages—“Upcycled for all our futures” speaks to sustainability, while “Fibre & flavour are now BFFs” adds a light-hearted nod to the product’s nutritional value.