Fresh & Fit

Fresh & Fit — Branding and Packaging

About the project: Development of a visual style for a healthy snack brand: logo, labels and packaging.

Target: Make the brand visible, modern and close to the target audience.

Tasks:

• Design a logo;
• Create a visual style;
• Design packaging: doy pack, flow pack, boxes for bars;
• Reflect brand values: health, activity, convenience

Target Audience:

• Active city dwellers (up to 40 years old):
• Interests: study, work, hobbies;
• Choose healthy snacks;
• Value naturalness and aesthetics

Project idea: A snack is like a breath of fresh air in the hustle and bustle of the metropolis. It is a pause, a moment of recovery, so that you can continue your day at your own pace.

Visual strategy:

• Minimalism;
• Natural colors to suit your tastes;
• Simple navigation (icons);
• Transparent window;
• Accents in black bars;
• Clean typography

The result of the work: 

• Modern visual that is easy to scale;
• Clear system for different formats;
• Attractive style for the target audience