Manzanilla Triana Spritz

This branding and packaging design project carried out by the Interletraje design studio for Manzanilla Triana Spritz reflects a meticulous focus on the authenticity and freshness of the product.

A visual brand identity has been built that evokes naturalness and craftsmanship, taking advantage of inspiration from peppermint as a conceptual axis. The packaging design incorporates sensory and tactile elements that reinforce the exclusivity of the product:

1. Use of green as the main tone, highlighted with printed finishes for greater visual impact.
2. Recycled paper in a cream tone and rough texture, which conveys an artisanal and sustainable character.
3. Zigzag die-cut, evoking the vein of peppermint and generating a dynamic visual texture.
4. Typography chosen with a balance between tradition and modernity, using the Bookman family for the logo and Gyst for the marketing texts, with a flag composition that breaks the conventional linear layout.
5. Premium finishes, including green print details and transparent screen printing to highlight the veins of the peppermint leaf, providing depth and sophistication.

The result is a solid brand universe, where every detail contributes to communicating the essence of the product: freshness, naturalness and differentiation in the market.