Eat Pink

Think pink, eat pink.

A “total pink” visual identity was developed to launch a new product category – lean pork meat – adopting a disruptive graphic style that breaks away from the category’s traditional communication codes.

The new brand is now the face of a wider value system, having moved beyond its initial focus on pork meat.

The idea behind the rebrand was to make the design simpler, to make it clearer and more versatile.

The packaging system features a modern, minimalist graphic style with the dual aim of reinforcing the brand’s distinctive identity and improving the product’s taste and service.

For the grill-ready product line, a packaging system was developed under the sub-brand “Il Barbecue” that makes the product’s preparation method immediately recognisable and introduces a background colour that stands out from the traditional Eat Pink pink.