Valsoia

A new story of goodness and health that is different from the traditional functional approach of the product category. A design that becomes the ambassador of a healthy lifestyle, enhancing the taste component—especially visually—starting from the logo restyling.

A visual identity that is both distinctive and consumer-friendly, designed to reassure the existing target audience and attract new consumers. The packaging system is coherent and recognizable, creating a shelf brand block that harmonises the offer while maintaining differentiation among the various product types.

The ZERO line pack system highlights the product’s health and lightness aspects through a white background, against which the product visual and descriptor are managed in contrast.

The product representation is dynamic, emphasising taste over functional attributes to attract new consumers from the traditional segment.