F For Fries – The Big Fry Box

What is THE BIG FRY BOX ?

THE BIG FRY BOX by F For Fries is more than just a packaging – it’s a snack experience designed to steal the spotlight. With four bold fry compartments and signature dips at the center, it’s made for sharing, snacking, and showing off and lives up to the brand tagline “No one can resist”.

Challenges: F For Fries needed a packaging solution that redefined how customers experience fries – functional, fun, engaging, while solving for real business objectives.

Key Objectives:

• Increase AOV from ₹170 to ₹350 through a multi-flavour format.
• Encourage group snacking and sharing for house parties and casual gatherings.
• Ensure ease of use across all contexts: Delivery-friendly Car-friendly Dine-in compatible.
• Make the packaging Instagrammable to boost social sharing and brand visibility.
• Build a product that enhances customer experience while driving repeat purchases.

Solution: To address the business goals and consumer insights, we designed THE BIG FRY BOX. A packaging solution that’s bold, functional, and built to be shared.

Key Features & Design Solutions:

• Multi-compartments for flavour variety and higher order value .
• Central dip zone for easy, mess-free access.
• Flat-lid, & interactive lift-flap design for seamless use across delivery, car, and dine-in.
• Party-ready format for group sharing.
• Sturdy, delivery safe build to keep fries fresh.
• More than a box – a format made for flavour, function, and impact

This wasn’t just a box, it was a format designed to transform fries into a high-value, high-engagement