Tribe Kombucha redesign

Problem Statement

• Mountain Tribe Kombucha’s current packaging lacks visual consistency and fails to reflect the refreshing, sparkling nature of the drink. It does not effectively showcase the ingredients or their benefits, uses too many typefaces, and lacks cohesive combo-box packaging for multipacks.

Brief

• Redesign labels for five kombucha flavours and a four-bottle combo box in a contemporary, unified style. Incorporate ingredient-inspired visuals and a stippling-style mountain illustration to represent the brand identity and the drink’s effervescent quality.
• This project aims to create a cohesive, modern, and refreshing visual identity for Mountain Tribe Kombucha, highlighting its natural ingredients and sparkling essence while ensuring the design is appealing, consistent, and consumer-friendly.