BBQ & GRILL collection by IRIS

The BBQ & GRILL collection by IRIS demonstrates how a strong visual system can elevate a product line and strengthen brand positioning on the shelf.

The packaging design is built on a premium dark foundation complemented by vivid, high-contrast food photography that communicates flavor, heat, and texture from the first glance.

Clear typographic hierarchy and color-coded accents help customers instantly identify the intended use — whether for meat, chicken, fish, or vegetables — making the product line intuitive and visually cohesive.

Each pack balances aesthetics with functionality:

• high visibility on the shelf
• fast product recognition
• strong brand consistency
• appealing, appetite-stimulating visuals

This design system not only enhances consumer experience but also reinforces IRIS as a modern, dynamic seasoning brand with a professional approach to visual communication.

For more designs, brand visuals, and updates, visit: @iris.seasonings