BnShroum Coffee

ABOUT

BnShroum introduces a groundbreaking coffee experience to Qatar with its mushroom-based blend, featuring White Fungus, Maitake, Chaga, Cordyceps, and Shiitake. This innovative fusion reimagines the traditional coffee ritual, offering not just rich flavor but also numerous health benefits—including enhanced cognitive performance, increased energy, and stronger immune support.
As one of the first of its kind in the Qatari market, BnShroum represents a health-conscious and modern alternative for coffee enthusiasts seeking balance between taste and well-being.

CONCEPT

The brand’s mission was to craft an identity that embodies innovation, vitality, and originality—qualities that define BnShroum’s approach to coffee. The design draws inspiration from geometric forms and Arabic typography, merging cultural authenticity with modern aesthetics. This concept symbolizes harmony between tradition and innovation, mirroring the brand’s fusion of natural wellness and contemporary lifestyle.

SOLUTION

The logo design integrates the Arabic characters “B” and “N”, forming the foundation of the brand name “BnShroum.” The upper form of the mark represents a mushroom cap, while the negative space below subtly shapes the stem and a coffee cup silhouette, visually uniting the worlds of mushrooms and coffee.
This combination captures the essence of BnShroum—where creativity, nature, and culture converge.

TECHNIQUE

The visual identity expands beyond the logo through the use of 3D design elements inspired by the logo’s geometry and negative space. These components were transformed into a system of dynamic 3D assets and stickers, serving as adaptable tools for both digital and physical applications.
The result is a cohesive visual language that maintains brand consistency while allowing flexibility across media.

WHAT MAKES IT UNIQUE

BnShroum stands out through its fusion of cultural symbolism, health-conscious innovation, and design minimalism. By embedding Arabic characters within modern geometric forms, the identity celebrates local roots while appealing to a global audience. The brand’s 3D approach not only modernizes its presentation but also reinforces its bold and forward-thinking personality.

RESULTS

Through this design system, BnShroum established a distinctive and versatile brand presence.

Social Media: Visually engaging content that emphasizes movement, energy, and depth.

Outdoor Advertising: Bold visuals that attract attention and communicate innovation.

Motion Graphics: Animated storytelling that brings the brand’s essence to life.

The final outcome is a visually dynamic and culturally grounded brand that positions BnShroum as a pioneer in Qatar’s evolving coffee landscape—one that blends innovation, wellness, and identity in a single cup.