Bunchies Rebranding

ABOUT:
Bunchies [originally known as Burgers, Wings N’ Tings] is a fast food brand based in London serving a delicious variety of Burgers, Wings and Jerk Chicken.

PAIN POINTS:
There were two major pain points of the brand, they were:

1. The brand originally approached us for a refresh of their brand logo since they felt like their brand looked generic and did not do justice to the quality of the food served.
2. Upon further research, we realized that the brand logo was not the only issue. The entire brand visual identity needed a revamp to meet a simple brand goal that is to make people pay attention to the brand and make them curious about the brand.

SOLUTION:
We did a complete rebrand of the business by making each and every brand touch-point consistent, bold, fresh and eye-catching to anyone passing by. From the brand’s interior/exterior to their stickers, we kept the branding unified and premium in style. This builds trust and authority for them amongst the locals.

RESULTS:
Originally started as a hole-in-the-wall pickup store, the brand has now expanded to 3 branches across Southall, Egham and Birmingham. The rebranding also gave the brand the confidence to command a premium pricing for their products.