Freybe’s 1844 Cocktail-Inspired Salami

Freybe’s 1844 Cocktail-Inspired Salami
Where timeless craftsmanship meets modern expression

When Freybe decided to refresh its 1844 cocktail-inspired salami collection, the challenge was to honour a legacy of artisanal craftsmanship while creating packaging that feels modern, premium, and instantly engaging. The goal was not just to design the boxes, but to tell a story through each flavour — from the bright Mimosa to the playful Vodka & Cranberry to the classic Original — inspired by iconic cocktails.

The process began by building a modular, scalable system that could unify the collection while giving each flavour its own distinctive personality. Carefully curated colour palettes and refined imagery were layered together to communicate both heritage and contemporary sophistication. Every structural choice, from box format to visual hierarchy, was made to support this storytelling, ensuring the design works cohesively across the full range.

The result is a collection that feels both timeless and daring. Freybe’s 1844 Cocktail-Inspired Salami packaging elevates the brand on shelf, celebrates craftsmanship, and redefines how modern consumers experience premium charcuterie — making each flavour a moment to discover, enjoy, and celebrate.