Involve Out | Rebrand

In the world of genomic diagnostics, precision is a necessity, not a luxury.

Involve Out serves as a vital bridge connecting patients in Egypt with the world’s most advanced laboratories. The brand specializes in facilitating complex DNA analysis and genetic testing abroad. The primary challenge of this rebranding project was to overcome the anxiety of “distance” and convince patients that their biological samples are safe while traveling across borders.

The Solution: The new visual identity and packaging system move away from cold, traditional medical aesthetics to project modern innovation, high-end reliability, and human hope. The packaging design—from sample kits to shipping mailers—acts as a physical assurance of safety. We developed a visual system centered around the concept of “The Link,” striking a balance between biological precision and human care.

The Design Philosophy: The logomark is a sophisticated fusion of three core elements:

The Double Helix: Representing DNA and scientific accuracy.

The Cells: Dots symbolizing the interconnectivity of biological systems.

The Star: A symbol of hope and guidance towards a cure.

The Palette: Stepping away from standard medical blues, the packaging utilizes a palette inspired by the laboratory environment: Turquoise (clean fluids/glass), Bluish Purple (UV lab lighting), and Navy Blue (trust/reliability). This creates a distinct, modern look that stands out in the medical sector.