Normal

For Normal, a modern skincare brand dedicated to crafting high-quality products tailored to women’s needs, we developed a complete brand strategy and packaging design that reflect the brand’s philosophy of simplicity, authenticity, and confidence. Our approach focused on defining a clear brand positioning that resonates with women seeking effective skincare without unnecessary complexity. The packaging design embodies a minimalist and elegant aesthetic, featuring clean typography and white-toned visuals that communicate purity and sophistication. Together, the strategic direction and visual identity create a cohesive, modern, and trustworthy brand experience for today’s mindful consumers.