Blush

Design: Anu Manohar
Project Type: Student Project
School: Srishti Institute of Art, Design and Technology
Course: Information Arts and Information Design Practices
Location: Bangalore, India
Packaging Contents: Soap
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing

Babies are extremely sensitive to environments. Nourishment and care at a young age is vital to a baby’s growth. Therefore, cosmetics made for a younger age group need to be manufactured with care and precision and need to be of high quality. But high quality comes at a price. While there are a number of luxury, organic / natural brands that are in the market for adults, there are a very few that focus on children. In the current age where aesthetics play a major role in the impact of a product, baby products (cosmetics) in the market lack the visual appeal required to attract its target consumers.

Blush aims at entering the market as an all organic, sustainable luxury product. These handmade baby soap recipes are 100% organic and meticulously developed to produce a gentle, skin nourishing soap that leaves your baby’s skin feeling clean, soft and radiantly healthy.

What’s Unique?
The visuals on the package are unlike any other baby product in the market. It also gives the customer a hint about what can be found inside the package. The packaging is made of 100% sustainable material (paper).