Revolution Marfrig: To meet consumer changes and satisfy latent demands in the plant-based food market and the growing concern for the environment, Marfrig launched the Revolution Marfrig brand. It is a reflection of the quest to expand its product portfolio beyond meat of animal origin, for the public that seeks awareness combined with freedom in routine. The brand has off-the-shelf products such as hamburgers, kibbeh, ground beef and meatballs, but it also has its products on the menus of large franchises such as Outback and Burger King.