Carchy Chocolate

Design: Ahmed Elsheikh
Location: Egypt
Project Type: Produced
Client: Carchy Chocolate KSA
Product Launch Location: Saudi Arabia
Packaging Contents: Chocolate
Packaging Substrate / Materials: Paper

Carchy was a dream of a Saudi young lady to create a hand made chocolate with high-quality standards that can stand out in the Saudi market which became a destination of hundreds of chocolate brands, Carchy is a brand that offers the pleasure of real crunchy chocolate, the challenge was creating a packaging the wrap the whole experience of charchy chocolate, a packaging that looks appealing to chocolate lovers around the Kingdom of Saudi Arabia, targeting the chocolate lovers around the country whatever their background, age or gender

I came up with a concept of creating the carchy city where the magic comes true, a city inside a bowl floating over a river of chocolate, a floating factory with several production lines, starting with melting chocolate bars and adding crunch to the chocolate while listening to chilling music, injecting the chocolate pieces with melted caramel and printing over the chocolate with carchy logos, cute robots carrying the chocolate to deliver it

The colors scheme was a combination of fresh new colors, mint, and pink worked perfectly together, adding yellow and orange created a perfect complimentary color combination with the chocolate brown. The logo was created in a typography style with a slab serif font style with a playful composition to wrap up the whole visual identity

What’s Unique?
A packaging that looks appealing to chocolate lovers around the Kingdom of Saudi Arabia, targeting the chocolate lovers around the country whatever their background, age or gender.