We wanted our design for BRUCHIES to truly focus on the quality of the product. In order to do so, We started by creating a logo using a Gothic-style font emitting a premium magic feel. We combined the logo with modern illustrations, rich colours & images to create joyful, colourful and vibrant designs, packed with energy and positivity. The new look helped this brand in its mission of making it easier and more appealing to a younger audience. The new colourful packs capture the business’s approachable, fun nature while standing out in the store environment.