All Sow Great

‘All Sow Great’ is a millet-based food brand situated in Maharashtra that brings to you a wide range of wholesome food products such as Jowar Cookies, Jowar Flakes, Jowar Atta, Ragi Cookies and much more. Made using fresh ingredients that are humbly wrapped in earthy ingredients of nature, ‘All Sow Great’ seeks to make every individual feel truly WHOLE through their food products.

Visual Cues for the Packaging:

Playful, fresh, cheerful and lighthearted were our primary visual cues while designing the packaging for All Sow Great. As a brand targeting different age demographics, the packaging had to be age-inclusive with a simple, warm and approachable visual representation. The packaging designs revolve around stories that precisely prompt emotions associated with a happy fulfilling meal and togetherness.

Dissecting the designs further, we’ve used a monochromatic colour scheme to maintain brand consistency and for better brand recall. Each product type follows a certain colour scheme. For example – All products in the Jowar Range such as Jowar Atta, Jowar Coconut Cookies, Jowar Chiwda, follow a uniform colour scheme. All products in the Ragi range follow a different colour scheme and so on. Hence, the colours used will eventually help the user to recognise the type of millet and the product. Furthermore, for the features we’ve used simplified icons so that the information doesn’t look too overwhelming, and for the content we’ve used a conversational writing style. To encapsulate the packaging design, our core idea was to translate the brand’s tagline ‘Honestly Fulfilling’ through our visual imagery. We did so by making the product take centre stage here, around which an individual’s honestly fulfilling life revolves.

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