TROPHY Batteries

Two white racing stripes run the length of a sports car. I took that familiar sign of speed and used it on TROPHY batteries to suggest the energy inside. The stripes run along the cylindrical cells and carry through to the graphics on the retail packs. Colour distinguishes the ranges, while the stripes make the brand recognisable across them.

The range was sold in Russia, Belarus, Kazakhstan, Kyrgyzstan and Armenia.

Concept, art direction and graphic design: Vladimir Shmoylov. 3D modelling and rendering: Dmitriy Lubimov. Layout: Grigoriy Samarskiy.