Ginorto Wines

Creative Agency: noon design+branding
Creative Director: Stelios Pseftogas
Photographer: Iraklis Soliopoulos
Project Type: Produced, Commercial Work
Client: Vertzamo
Location: Thessaloniki, Greece
Packaging Contents: Wine
Packaging Materials: Paper

Noon design+branding redesigned a trilogy of wines that are produced in Lefkada, a cosmopolitan island in the Ioanian Sea, close to Odyssea’s Ithaka and known from the Homeric epics as Nirikos.

The second wine group of the trilogy from the winery Vertzamo is a group of sweet wines named Ginorto (Γινόρτο). Ιn the local dialect of Lefkada “ginorto” means “dream”. The illustration on the label is inspired by the sweet dreamcatcher that was woven by Penelope, the queen of Ithaca, while she was awaiting Odysseus return to the palace after the Trojan War.