Sands & Spices

Agency: Harcus Design
Creative Director & Designer: Annette Harcus
Photographer: Stephen Clarke
Location: Australia
Project Type: Produced
Client: Spicers
Product Launch Location: Oceania
Packaging Contents: Spices
Packaging Substrate / Materials: Paper

‘Sands&Spices’ is a range of Moroccan spices and condiments designed for the paper merchant, Spicers for ‘Bereber Sand Ultra’, an FSC certified premium recycled self-adhesive paper stock. Inspired by the Moroccan dunes, this stock reveals the inherent warmth and texture of its natural and organic origins.

The intertwined Sands&Spices brand device is based on the arabesque knot. The label design implements the concept of patterned tessellated tiles with colours evoking the exotic richness of a Marrakesh bazaar bedded on earthy desert sand.

The range exemplifies the stock’s versatility across both wet and dry foodstuffs and the adaptability of the design across the various size and shapes of the glass vessels with eco sustainable bamboo lids. The jars become a reusable and collectable spice storage system.

What’s Unique?
The diecut key shape is nested and repeated, like the tiles themselves, also making label production more economical. The key shape multiplies across the wide range of exotic spices and luscious condiments – with each variant label having its own distinguishing geometric motif and colour palette.