Flannel Flowers, an Australian native wildflower are named for their soft, velvety feel. They grow along the east coast of Australia, following the Great Dividing Range. Over 300 million years old, the Great Dividing Range produces some of Australia’s most diverse flora, including the Flannel Flower.

The brief was to achieve harmony and range connection across the multiple types of packs and substrates. With the hero ingredient being the phyto-actives of Flannel Flower, the packaging highlights the sage green of its leaves as the signature colour to highlight the white flowers. The ‘velvety’ feel is imbued with the ultra matte and soft touch finishes on the bottles and tubes. The boxes feature embossing and gloss highlights on the outside and when opened reveal petal shaped flap folds.​​​​​​​