Mangels Antichamas

Mangels Antichamas Firefight Spray is an incredible product designed to fight the onset of fire and instantly cool down hot surfaces. As it is light and easy to use, the product can help you to attack the fire where you need it most during the fire outbreak. In addition, it doesn’t let the fire take large proportions and harm your property.

Mangels Antichamas is the most practical product for firefighting in an emergency situation. Its formulation can be used in all fire classes, furthermore, it is the only product in the market that can be used in this way without future concerns. In addition, Anyone can handle it, and no prior training is required as it is light and easy to use, you just need to break the seal and trigger Mangels Antichamas at the fire outbreak.

Mangels Antichamas is non-toxic, non-corrosive and 100% biodegradable*. Its composition does not harm the environment since it uses only natural ingredients.

*Composition and packaging of the product 100% Biodegradable.

Mangels Antichamas can be used in any direction without losing its efficiency and its action against the fire.

Packaging concept:

The idea behind the label presentation was to showcase a distinct product if compared to Brazilian’s contenders. While the competitors are employing warm tones and fire extinguisher similarities, Mangels Antichamas focused into cold colors and a nuance representation as a PPI’S.

Among three showcased concepts, the option chosen was following the newfound product ideals. A full color presentation with novel details and modem approach. Blue color was chosen not only to be Mangels’ prime hue, but also to represent the product’s main application, as it cools the fire molecules and produces a thin layer of low temperature protection against flame’s reignition.

Printing Technique:

7 color flexography printing + cold stamp + bright clear coat. Plus, the yellow color was adjusted into Pantone 109C to enhance red hues and create a vivid and strong color into the color mixing.
The product was introduced into the market on December 1st after a year of in-house development.

Results: Mangels established itself into the customer’s mind after 15 years without a product directed to them (Amid this time, Mangels produce only B2B goods such as alloy wheels and LPG Cylinders.) In addition, carved as a strength force with its own avant-garde ideas further an important contender in every segment where the company takes part of.