Sinful: a Craft Beer (Student Project)

Designer: Rida Abbasi
Project Type: Student Project
School: RMIT University
Course: Communication Design
Location: Melbourne, Australia

Born of a desire to cater to those who dare to embrace the darkness within, Sinful is a delectable dark ale infused with a subtle hint of elderflower. As a homage to the Arts & Craft movement and metal music, Sinful embraces chaos, change and a true love for craft. The custom logotype is inspired by blackletter calligraphy combined with the idea of blood falling a rose thorn to represent sensuality.

What’s Unique?
Unique concept of combining a sensual metal personality with arts & crafts aesthetic. Limited colour palette.